THE BUSINESS
Photo taken during the 2019 Senwes Spinners tournament held in Potchefstroom.
SOCIAL AND RELATIONSHIP
CAPITAL
We are committed to the transformation and development goals of the
country and we align our initiatives with the development priorities of
government. We are a responsible and accountable corporate citizen,
committed to the management of a sustainable business, taking into
account our stakeholders, the environment and the community.
TRADE-OFFS IN OUR USE OF
SOCIAL AND RELATIONSHIP
CAPITAL
KEY INPUTS
Investment in community upliftment projects:
• Vegetable garden project at Rooigrond near Buhrmansdrif;
• Support hub in Losdoorns, which consists of a vegetable garden and an
improved early childhood development centre;
• Farm school cricket development, where the final of the 14th annual Senwes
Spinners Farm School Cricket Development Programme took place at Senwes
Park on 6 April 2019. Over the 14 years, since the launch thereof in 2006,
1 690 farm school players from 19 primary schools participated in the program,
434 coaching sessions were conducted and 47 coaches have been trained;
• Annual Christmas party project, where 584 underprivileged children from
11 different institutions aimed at child care for abused, special needs and
abandoned children were involved;
• Programme for emerging farmers.
Senwes invests in social and relationship capi
tal in order to promote financial capital growth
over the long term and improve community and
government relations. Financial capital is, how
ever, decreased over the short term. In our view,
a more holistic and collaborative approach to
community engagement will provide a platform
for meaningful and sustainable future solutions
and interventions.
Exclusive customer and supplier relationships;
ACTIONS TO IMPROVE
OUTCOMES
Senwes once again sponsored the Nation in Conversation initiative. This initia-
tive serves as a platform for thought-leaders from various industries to discuss
issues in and around the agricultural sector. Senwes’ partnership with Nation in
Conversation derived a total of R12,7 million in value for the brand during the
course of the 2018 television series and the 2018 Nampo Harvest Day. Senwes
also participated, through the Nation in Conversation initiative, in the first ever
Nampo Cape;
Social investments and projects;
Improve the quality of products and ser-
vices;
Competitive pricing of products and ser-
vices;
Recruitment of candidates from under-
represented groups;
The initiation and support of innovative
programmes to find practical solutions for
community problems and requirements;
Senwes launched a headland braai initiative to thank producers for their conti
nuous support during the previous financial year.
OUTCOMES
Total CSI-spending R’m
Farmer-related sponsorships R’m
Senwes Spinners Farm School
Cricket Development Programme Cumulative number
of students reached
#forthefarmers Number of people
reached
2019 2018
1,6 0,7
0,1
The support of sustainable community
interventions, which will have a broader
and more sustainable impact over the long
term; and
0,4
1 690 1 400
260 807 -
Improved communication in terms of con-
tent and frequency with all stakeholders.
FUTURE CHALLENGES
Rising cost of inputs and production;
REASSURANCE IN RESPECT OF
SOCIAL AND RELATIONSHIP CAPITAL
Social and Ethics Committee;
Reduced conventional electricity consumption through various initiated projects;
Reduced water consumption through initiated projects;
Waste management through recycling efforts; and
Continuous focus on, and growth of Thobo Trust.
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Fluctuating commodity prices;
Lack of funding for initiatives, as well as poor
bureaucracy in terms of the distribution of finan-
cial support;
Quality customer service and relationships;
Food security and water shortage; and
Suppressed soft commodity prices.
SENWES INTEGRATED REPORT 2019
SENWES INTEGRATED REPORT 2019
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