Senwes Integrated Reports Senwes 2016/2017 Integrated Report | Page 10

8 senwes integrated report 2017 CHAIRMAN’S REPORT Dear Stakeholder T he year under review was characterised by excessive volatility in all world economies, with developing mar­ kets being influenced by a weak demand for hard and soft commodities. Add to this the catastrophic drought cycle in Southern Africa, and South Africa in particular, since 2015, and the resultant uncorrelated increase in local soft commo­ dity prices against international price decreases and it becomes clear that the South African producer is poorly positioned to compete with the world market. Although Senwes has launched a number of drought mitiga­ ting action plans and projects, we did not manage to escape this catastrophe as a whole and the results still reflect the realities of a suppressed market. Headline earnings increased by 36,6%. However, this followed on a low base in 2016. The decline of the macro-economic environment will have a negative impact on the role players in the agricultural indus­ try. The impact will be experienced by the producer first, after which it will move to the total value chain and into the pocket of the end consumer. “ It is satisfying to see that, despite a number of challenges over the past year, management is still focusing on the deploy- ment of the strategy. I am particularly satisfied with the customer-centred approach being followed and a number of projects are focused thereupon. ” The decision of grading agencies to downgrade South Africa’s credit rating to junk status, is a huge setback for an already struggling South African economy. The downgrading had a negative effect on the business confidence of foreign investors and focused attention by the government is necessary to en­ sure that business confidence will return to normalised levels again. A sound monetary policy, which can manage risk effec­ tively, is of the utmost importance. Relevant and significant aspects focused on by the board It remains our responsibility to scrupulously fulfil our fiduciary and statutory duties and we take responsibility for the strategy and business plan, business model, risk aspects and the moni­ toring of matters which are of importance to the company. Our focus this year was mainly to position and maintain the organisation in such a manner to ensure focus on the cus­ tomer and the challenges faced by the customer, which have increased significantly due to the drought. In order to do this, the company had to be in top condition, have its own risks under control and have plans in place before being able to attend to the challenges of its customer and the environment.