POSITIONING OF THIS PILLAR
PRODIST
Well-positioned through retail networks, marketing structures
(JOINT VENTURE WITH AFGRI AND LRB)
Prodist is a wholesale distributor of
agricultural requirements, hardware,
general merchandise and irrigation
products. It is focused on the
development of an efficient channel
of supply into the agri-business and
SHAREHOLDING
hardware retail store markets in South
Africa and neighbouring countries.
Through distribution centres in Johannesburg and Bethlehem,
Prodist imports bulk products which are then repackaged and
distributed to retailers.
37.5
PERCENT
OPERATIONAL PERFORMANCE
Prodist is the group’s bulk warehousing solution and similar
to Hinterland, it is focused on top line growth and optimising
efficiencies. The brand is also making notable market share
inroads. Prodist’s performance is progressing slower than
projected, but moving in the right direction.
(JOINT VENTURE WITH NWK)
SHAREHOLDING
mechinisation needs.
STRATEGIC OBJECTIVES OF THE
INPUT SUPPLY CHANNEL
To be the supplier of preference to agricultural producers in
respect of all their input requirements.
INPUT SUPPLY
Revenue*
Cost
Profit
Net profit margin
ROCE
2015
R’m 2014
R’m
1 463
1 374
89
6%
30% 1 552
1 472
80
5%
40%
*Revenue of joint ventures excluded.
GEOGRAPHIC FOOTPRINT
GRASLAND ONDERNEMINGS
50
PERCENT
and product ranges to meet agricultural and public retail and
Grasland is an agricultural lime
production and marketing
enterprise. Its mining operations
consist of 4 lime mines in
the Northwest province which
supply dolomite and calcite
agricultural lime, mainly to
farming operations.
Hinterland
Prodist, Farm City and Dormanko
Senwes Mechanisation Workshops
Senwes Mechanisation Whole Goods and Spare Parts
JD Implements
Grasland Ondernemings
OPERATIONAL PERFORMANCE
Despite being under volume pressure due to the same
dynamics experienced by all input channels, the joint
venture still delivered positive results. We have made
management changes at Grasland with a view to creating
a new and more diverse strategy for the lime
resources at our disposal.
Grasland Ondernemings (Edms) Bpk
Klerksdorp
JD IMPLEMENTE
Klerksdorp
Senwes
Senwes INTERGRATED
INTEGRATED REPORT 2015
27