Senwes Integrated Reports Senwes 2013/2014 Integrated Report | Page 4

Looking . k c a b back. INTRODUCTION AND SCOPE OF THE REPORT The financial year started on a high note for the Senwes Group with the establishment of the joint venture between leading agri-retail business entities, Senwes Village and AFGRI Town & Country, now known as Hinterland. This joint venture places us in a favourable position, allowing us to increase our market share and extended geographic footprint. The Senwes Group also repositioned its insurance business under a new brand Certisure. This joint venture with NWK supports the strategy for future growth that is not geographically bound and will be beneficial to both our clients and producers. Numerous other changes and improvements in the Senwes Group structure all reflect the Company’s progress towards the goals set for 2020. The title of this report, On the Road to 2020, implies that what we did during the past year and plan to do in the future are strategically aligned with the vision of the Company. Senwes prides itself on a proactive approach to management, seizing opportunities and being a trendsetter amongst agricultural businesses. As a Group we strive towards balanced and responsible reporting to our stakeholders, covering an overview of governance, strategy and financial indicators. This report provides information to existing and future partners and stakeholders which will enable them to make informed decisions in their dealings with the Senwes Group. In order to give our stakeholders a comprehensive overview of our business, this integrated report should be read together with the 2014 comprehensive sustainability report and corporate governance report and the annual financial statements which are available on our website www.senwes.co.za. This integrated report is the only printed report and our primary reporting vehicle. It should be read in conjunction with the above three supplementary reports. This report informs future partners of material matters and enables stakeholders to make an informed assessment of the Senwes Group’s ongoing ability to create and sustain value. The report covers Senwes Limited and its primary operating divisions (Senwes Credit, Senwes Grainlink and Senwes Village), as well as the joint ventures, associates and subsidiaries of Senwes over whose operating policies and practices we have control, joint control or significant influence. The report is focused on events which occurred during the year ended 30 April 2014 and makes relevant comparisons to prior periods. The financial year started on a high note for the Senwes Group with the establishment of the joint venture between leading agri-retail business entities, Senwes Village and AFGRI Town & Country, now known as Hinterland. 2