HINTERLAND SA (PTY) LTD
(JV)(50%)
During the year under review Senwes concluded a transaction
with AFGRI in terms of which the two agricultural services
companies merged their agri-retail businesses and Prodist,
the AFGRI wholesale subsidiary, to form a new joint venture in
which the parties hold a 50% interest respectively.
The joint venture excludes the mechanisation business
namely the John Deere agencies.
STRUCTURE
Retail outlets
•
•
•
•
•
60 retail outlets.
Animal health, irrigation, DIY, fencing and steel, animal
feed, gardening, weapons and ammunition, outdoors.
7 fuel stations.
5 forecourt convenience stores.
1 supermarket.
Input supply
•
•
Direct products
Seed, fertiliser, fuel, pesticides.
Prodist (Hinterland)(S)(75%)
Wholesale distributor of agricultural requirements,
hardware, general merchandise and irrigation.
Business
•
•
Provision of input requirements to agricultural
producers.
Provision of a variety of hardware and convenience
products to the general public.
Positioning
• Deployment of infrastructure, marketing structures and
product ranges in order to service the client in respect of
production input requirements.
Strategic objective
•
To be the supplier of preference to agricultural
producers in respect of all their input requirements.
Geographic footprint
Prodist and Farm City
Legend:
(O) = Operational Division
(S) = Subsidiary
(A) = Associate
(JV) = Joint Venture
BRANDS
12