Senwes Integrated Report 2022 | Page 38

INTRODUCTION OVERVIEW THE BUSINESS STRATEGIC & OPERATING CONTEXT IF WE GRASP THE OPPORTUNITIES AT HAND AND RADICALLY TRANSFORM OUR COUNTRY , THERE IS NO BETTER PLACE TO BE

REFLECTION

To Rethink

BY THE GROUP CHIEF EXECUTIVE OFFICER
FRANCOIS STRYDOM
The volatility following the Covid-19 pandemic has changed the way all businesses consider their existence and business models . The 2022 Russian invasion of Ukraine and its worldwide effect on commodity price movement has taught us that we have to be nimble and more innovative to adapt to a fast and ever-changing world of business . The invasion was only regional , but the effect was global and the Senwes Group and its whole client base was impacted . Bothaville and Moscow are closer to each other than we ever thought !

38 Reimagine Agriculture