SENWES BRAND
Reimagining agriculture in the 21st century
AT SENWES WE ARE CONTINUOUSLY REIMA- GINING OUR FUTURE TO ENABLE US TO EXPERTLY ASSIST OUR CLIENTS IN REIMAGINING THEIRS .
Over the course of 113 years we have not only succeeded in reimagining the future of our group , but also that of the broader South African agricultural sector in unprecedented ways . Along this journey Senwes has transcended its role as a mere catalyst of agricultural success to that of an enabler of sustainability and growth for the entire agricultural value chain .
Our company ’ s history can be traced back to the fall of 1909 , when 24 pioneering farmers came together to discuss the idea of a co-operative in the then Western Transvaal . Following the devastation left in the wake of the Anglo- Boer War , the need arose for sustainable grain handling and seed processing on a large scale . Looking back , the establishment of De Centraal Westelijke Co-operatieve Landbouw Vereniging on 15 May 1909 was the spark that ignited our company ’ s business philosophy of providing solutions to enable our customers to effectively conduct their business .
PURPOSE STATEMENT To provide innovative and integrated solutions for our customers to enable them to do their business .
MISSION STATEMENT Senwes is one of the leading agricultural companies in South Africa . The group is solution-driven and focuses on providing integrated product and service solutions to agricultural producers , encompassing finance , insurance , wealth planning and advice , agricultural services , input supplies , agricultural machinery and equipment , grain storage and handling services integrated with logistics , as well as market access for producers ’ products . The group also provides solutions to grain off-takers and processors with regard to their procurement needs . The group plays a key role in the value chain in providing a seamless channel from farm to food processors .
THE BRAND PROMISE
• To approach every interaction with a solution-driven mindset .
• To see the clients ’ businesses from their perspective .
• To provide an integrated solution .
STATEMENT COMMITMENT Senwes is committed to creating value for all its stakeholders by conducting sustainable business through ethical conduct , protecting the environment and contributing to the socioeconomic development of its employees and the communities in which it conducts business .
SENWES ’ RESPONSIBILITY Senwes has the responsibility of making a meaningful contribution towards food security in South Africa through sustainable agriculture , by providing innovative and integrated solutions to food producers and the other role-players in the applicable stages of the food value chain .
SENWES ’ DNA
THE CORPORATE CULTURE Senwes wants to be the preferred investment partner , employer , supplier and distribution channel as well as a good corporate citizen . Senwes also strives to break new ground throughout the food value chain , where a strategic thought process has been adopted for attaining knowledge and being experts in what we do .
LIVING THE GROUP ’ S VALUES BY :
• Doing the right things for the right reasons , acting with integrity .
• Satisfying our stakeholders ’ needs and solving their problems , applying business orientation .
• Maximising people ’ s true potential and being in pursuit of the group ’ s purpose , demonstrating self-motivation .
• Finding creative and resourceful solutions to business challenges and customer needs , exhibiting innovation .
16 Reimagine Agriculture