INTRODUCTION OVERVIEW THE BUSINESS STRATEGIC & OPERATING CONTEXT INTERNAL INTEGRATION OF THE CUSTOMER Leveraging customer intelligence across the Senwes Group to ensure integrated , value-adding solutions for customers to ensure that a greater share of the customer ’ s wallet is spent across the group , whilst retaining existing customers and expanding the customer base through the addition of new clients .
OBJECTIVES
• Improved customer relationships and consequent retention of customers .
• Obtain new customers .
• Obtain an increased share of the customer ’ s wallet spent across the Senwes Group by offering a fully integrated business solution rather than a once-off product and / or service .
TOP-OF-MIND RISKS
• Market size and market share risk .
• Transition and customer risk .
• Unique competitor risk .
• Diversification and agricultural industry risk .
For more detail on top-of-mind risks , see p . 87 .
LOOKING AHEAD
• Given continuous technological advancements and the rate at which the needs of clients are evolving , there will be a constant drive to increase the share of clients ’ wallets spent across the Senwes Group through innovative , integrated , top-of-the-range , solution-driven products and services , backed up by advice .
• Continued analysis of the group ’ s client intelligence and client base to identify further opportunities .
REFLECTING ON THE PROGRESS TO DATE
• The loyalty scheme ( AgriRewards ) was implemented during the 2017 reporting period .
• A platform for integration , OneAgri , was developed .
• Customer integration forms an integral part of the way the different segments of the group deliver products and / or services to clients . It also has a significant impact on the group ’ s ability to retain and grow its customer base . Even though Agri Credit Solutions fulfil the central role as starting point and main driver of integration across the group , integration has also been driven extensively by the business units , so much so that it is now a part of the DNA of their businesses .
• During the 2019 financial year , the group launched wealth services to enrich producer clientele services . This service offering was further strengthened and enhanced during the 2021 reporting period by the establishment of SS-Wealth Planning . SS-Wealth Planning represents a dynamic partnership between Senwes and S-BRO Financial Services in which each party is an equal shareholder . SS-Wealth Planning facilitates wealth creation by means of a wide range of wealth planning and related services to ensure long-term financial peace of mind for clients .
• The consolidation and integration of Suidwes into the Senwes Group during the 2021 financial year have not only given the group access to additional products and services with which to optimise integrated solutions offered to clients , but also put the group in reach of an expanded customer base .
• The digital transformation division was launched during August 2021 . This business unit will be responsible for defining what digital transformation is within the group and to lead initiatives required to digitally transform the business . The initiatives are aimed at digitising the demand required during the production lifecycle , customer relationship management and products and services available . The end game is to shorten the time taken to effectively match available supply to demand .
52 Reimagine Agriculture