SENWES Integrated Report 2020 | Page 30

SOCIAL AND RELATIONSHIP CAPITAL We are committed to the transformation and development goals of the country and align our initiatives with the development priorities of government. We are a responsible and accountable corporate citizen, committed to the management of a sustainable business, taking into account our stakeholders, the environment and the community. KEY INPUTS Investment in community upliftment projects; Farm school cricket development through the an nual Senwes Spinners Farm School Cricket Development Programme. During the past 14 years, since the launch thereof in 2006, 1 820 farm school players from 19 primary schools participated in the programme, 454 coaching sessions were conducted and 56 coaches have been trained; Nelson Mandela Day project: potholes were repaired and garbage was removed from around Senwes Head Office. Senwes, in collaboration with North West Cricket, also hosted a cricket clinic at Laerskool Wolmaransstad in aid of Nelson Mandela’s 67- minute campaign; Annual Christmas Tree project, where 590 underprivileged children from 10 different institutions aimed at child care for abused, special needs and abandoned children were involved; Support hub in Losdoorns, which consists of a vegetable garden, an improved early childhood development centre and sports initiatives; Vegetable garden project at Rooigrond near Buhrmansdrif; Transformation initiative; Learnerships, where 30 learners benefitted from Senwes learnerships in retail and grain handling and 14 apprentices were trained; External bursary schemes; Senwes, once again, sponsored the Nation in Conversation initiative. This initiative serves as a platform for thought-leaders from various industries to discuss issues in and around the agricultural sector. Senwes' partnership with Nation in Conversation derived a total of R7,8 million in value for the brand during the course of the 2019 television series, the 2019 Nampo Harvest Day and the 2019 Nampo Cape show; Programme for emerging farmers; Client supporting initiatives; Exclusive customer and supplier relationships; Ensuring and monitoring ongoing legislative compliance; Positive relationships with trade unions; Senwes launched a series of videos where focused advice was given to primary producers and processors on how to approach the Covid-19 pandemic; Senwes sponsored the Bultfontein Boertjiefees; Senwes hosted its 16th annual Senwes Future Focus Day; Senwes co-sponsored the annual Agri SA Congress and annual NWK Agri Securitas Senwes Golf Day; Senwes sponsored the annual Ottosdal Draf en Trap for the 27th consecutive year; Senwes offered AgriRewards participants the opportunity to convert their AgriRewards loyalty benefits to Senwes shares; Senwes hosted various harvester and technology days; Senwes held the first ever Silo Festival in Wesselsbron; Senwes hosted the Red Meat Producers’ Organisation 2019 congress; Senwes, in collaboration with various partners, launched multiple drought aid initiatives to support the Northern Cape producers suffering the effects of the severe drought; The Senwes Spinners High Performance cricket team participated in the 2018/2019 High-Performance Programme hosted by North West Cricket; and Senwes obtained the naming rights for the Senwes Dragons Women’s team. 28 ROOTED IN AGRICULTURE