FINANCIAL REVIEW
RISK TREND
UNIQUE COMPETITOR RISK
Opportunities
Risk Events
� Aggressive and unsustainable market penetration strategies by competitors .
Description The group operates in a competitive environment . Innovation and market penetration strategies throughout the agricultural value chain on the part of our competitors ( local and international ), could have an adverse effect on market share and the group ’ s results .
Mitigation and Control Senwes is exposed to competitors and innovative strategies and capital investments have been made in order to retain and grow market share .
� Development and roll-out of tailor-made solutions ( products and services ) which ensure a competitive advantage .
� Continuously evaluate partnerships ( e . g . suppliers , joint venture partners , etc .) across the group and consider the impact on the group ’ s competitive advantage if it decides to opt for a selection of key , preferred partners ( a house of premium brands / partners ).
� Optimise the balance between defensive and attack strategies .
� Increased participation in the parts of the value chain where the group has never been involved and which could aid in mitigating unique competitor risk .
Strategic focus areas triggered
� Diversification , horizontal integration and consolidation .
� Internal integration of the customer .
� Reorganisation of business models .
� Unlocking value synergies .
� Increased investment in efficiencies within the value chain .
� Externalisation .
For more info on the group strategy see p . 44
SENWES INTEGRATED REPORT 2020
93