SENWES Integrated Report 2020 | Page 182

RISK TREND
TRANSITION AND CUSTOMER RISK
Risk Events
� Continuous increase in market storage capacity .
� Clients focused on economies of scale resulting in fewer producers with superior farming operations .
Description The group is exposed to technological quantum leaps in agriculture , alternative storage solutions , customer needs and priorities which could all lead to a paradigm shift within the agricultural sector . The group ' s sustainability and reputation are at risk without transition and diversification .
Mitigation and Control Senwes still believes in strong client relationships and continuously attempts to improve these relationships . Customer needs and our ability to fulfil those needs remain high on the company ’ s agenda .
Senwes has further embarked on a project to develop comprehensive farm management solutions which will enhance our customers ’ ability to make crucial business decisions based on key drivers . These solutions will integrate the various aspects of the Senwes business value chain in a seamless way , in order to enhance the overall customer experience .
Alternative storage structures are addressed by innovative market transactions and by investments in technology and infrastructure at our silos .
Opportunities
� Expand and optimise customer research and the customer intelligence database of the group to enable the proactive development of solutions , in order to prevent the group from being bypassed in the process where a customer needs to seek a solution to fit his / her needs elsewhere in the market .
� Development of solutions ( e . g . wealth planning and tax structuring services ) that will enable the group to farm alongside its producers .
Strategic focus areas triggered
� Diversification , horizontal integration and consolidation .
� Internal integration of the customer .
� Reorganisation of business models .
� Unlocking value synergies .
� Increased investment in efficiencies within the value chain .
� Externalisation .
For more info on the group strategy see p . 44
90 ROOTED IN AGRICULTURE