Reflections
FROM THE CHIEF
EXECUTIVE OFFICER
FRANCOIS STRYDOM
Senwes CEO
KEY MESSAGES
� Strategic priorities
� Economic outlook of the
agri-sector
� Financial overview of the
Senwes Group
The dream of the Senwes Group is not to be big, but rather to
be better, to be more meaningful to its client base, to offer more
opportunities to its staff and to make a difference in our country,
South Africa, while others choose to leave.
� The future of the Senwes
Group and its partners
� Comments and positioning of
the Senwes Group in relation
to the Covid-19 pandemic
� Looking ahead
OUR STRATEGIC PRIORITIES
The Senwes Group strategy is our anchor point and answers our
“why” or “purpose”. Plain and simple. We offer solutions to
our client base which in turn and as a result, enable our own
business.
Our clients are farmers, processors and traders. We form part of these
value chains and do not compete with our clients on either side of our
value chain position.
Our clients are in eight of the nine provinces (with Limpopo being the
only exception) and represent the major role-players in both the production
and processing sectors.
Our strategic drivers define both who we are and strive to be and
focus on:
� Increased customer share and retention (the main reason for our
existence);
� Diversification, through products, service, commodity, client base
and geography (not up or down the value chains);
� Unlocking of shared corporate functions and specialisation to
achieve operational efficiencies (this is where expertise, efficiency
and integration are achieved);
� Increased investments in our core businesses within the value chains,
where we are present (allocated capital towards our core); and
� Diversification of our shareholder income streams in lower risk geographies
(our equity shareholding is vital to our strategy).
Any business must ask the question: How do we differentiate ourselves
from other role-players?
Our answer lies in the following:
� The Senwes Group is a consolidation platform based on its strategic
clarity, financial capacity, sector relationship and specific equity
shareholding structure.
� The Senwes Group has analytical and research skills and abilities
within our sector.
� The Senwes Group has critical mass and support structure capacity.
� The culture of ownership and business integration is a central focus
throughout our staff complement.
� Balance sheet management and the allocation of capital to our
core strategy and businesses.
40 ROOTED IN AGRICULTURE