An Irie Evening with
Rock Brothers Brewing Company &
Rebelution at the Hard Rock Cafe Tampa!
Irie vibrations filled the Hard Rock Cafe Tampa on March 15th
for the Rock Brothers Brewing Brand Unveiling and the only
way IN was to WIN. Hundreds of lucky winners were treated to
the unveiling of the collaborative beer, “Rebelution IPA”, and an
incredible concert by the wildly popular California roots reggae
band Rebelution. Didn’t win your way in? Don’t worry, we’ve
got you covered.
Rock Brothers Brewing Company, the brainchild of partners
Kevin Lilly and Tony Casoria, unites craft beer and music by
producing band-themed beers. Brewing since 2013, Rock
Brother Brewing partners with bands like Hootie and the
Blowfish (Hootie’s Homegrown Ale), 311 (Amber Ale), JJ Grey
and Mofro (Nare Sugar Brown) and Umphrey’s McGee (Nothing
Too Fancy Pale Ale) to create artisan, band-centric craft beers.
Their latest collaboration is with roots reggae band Rebelution.
Known for their explosive live performances, Rebelution has
quickly become one of the hottest bands on the live music
circuit. Hailing from Santa Barbara, California, band members
Eric Rachmany, Rory Carey, Wesley Finley, Marley D Williams
and Khris Royal create their own brand of reggae by weaving
threads of alternative rock, pop, retro-funk and blues into a
unique reggae groove all their own.
As with all Rock Brothers collaborations, Rebelution was
involved every step of the way in the production of the new
Rebelution IPA unveiled Tuesday night. Bands don’t just lend
their name to the beer; they are an essential part of the
creation process as Rock Brothers. “We don’t want to work
with them (the band) unless they play an active role. They are
a partner in their brand and are a part of it from day one. They
help create the recipe, taste test it, name it and assist in the
creation of the artwork “ said Lilly.
Wesley Finley, Drums
To celebrate the unveiling, Rock Brothers teamed up with
Seminole Hard Rock Tampa to host an evening of live music
and craft beer in the Hard Rock Cafe. The evening began with
an exclusive Meet and Greet with Rebelution, followed by the
soulful urban grooves of Atlanta singer songwriter
Michael Tolcher.
Marley D. Williams, Bass
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Article by Christine Annis, Photo Credit: 813Area.com