Hexa Research
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Common sizes of rice cooker include 5.5 cups and 10 cups. Bowl quality includes aluminum and stainless steel bowl. Bowls of entry-level models are made up of aluminum. Aluminum heats quickly and unevenly. Stainless steel bowls are available in higher end models. Stainless steel provides a more even heat. Also, nearly all bowls have non-stick coating of varying quality. Cooking logic depends on the model of rice cookers. Higher end electric rice cookers have additional function other than cooking simple rice. These models presets for multiple varieties of rice, schedules cooking, have keep warm functionality and digital displays. On the basis of heating method, the rice cookers use simple-coiled electric heating and induction heating. Most rice cooker manufacturers use simple coiled electric heating element that leaves rice overcooked or burnt. Higher end manufacturers use induction heating that heats much more evenly and is far less likely to burn rice.
The Asia-Pacific region especially China dominates the market currently owing to the largest consumption of rice in the region. However, this trend is likely to decline owing to the significant declining level of rice consumption in the last four decades by most of the Asian countries such as Japan, South Korea, Hong Kong and Taiwan. In other developing nations including Indonesia, Vietnam and India per capita consumption has also started to decline but at a slower pace. The Middle-Eastern region is anticipated to dominate the market on account of rice consumption almost doubling in the recent years along with their disposable income.
Key players in this market are Toshiba Corporation, TTK Prestige Limited, Panasonic Inc., Bajaj Electricals Ltd., Pigeon Corporation, Zojirushi America Corporation, Black + Decker Inc., Cusinart, Tiger Corporation, Sunbeam Products Inc. and Aroma Housewares Company. These companies are introducing new products for increasing their market share.
In January 2016, Zojirushi America Corporation introduced enhanced rice cooker model NP-HCC10 that is induction heated.
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