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growing popularity of safety systems coupled with the China V standard meant for lightduty vehicles, Asia Pacific will record significant growth.
The prominent companies operating in the global automotive ECU industry are Bosch, Delphi, Continental AG, Denso, and Hitachi Automotive. This industry is characterized by frequent mergers and acquisitions aimed at increasing market share. Companies opt for business ventures mainly for increasing their regional presence and also for broadening their product portfolio.
With an aim towards acquiring a loyal customer base and significant market share, Continental AG focuses on innovation, market intelligence, and superior product quality. Followed closely by Denso and Bosch, this market is led by Continental AG.
ConnectedDrive, designed by BMW provides a variety of apps for downloads. This in turn reduces the need for developing hardware and new systems, thereby enhancing the scope of the current infotainment system. It is anticipated that embedded cellular link will create more services for upgrading and connecting the ECU software programs in automobiles.
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