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growing popularity of safety systems coupled with the China V standard meant for lightduty vehicles , Asia Pacific will record significant growth .
The prominent companies operating in the global automotive ECU industry are Bosch , Delphi , Continental AG , Denso , and Hitachi Automotive . This industry is characterized by frequent mergers and acquisitions aimed at increasing market share . Companies opt for business ventures mainly for increasing their regional presence and also for broadening their product portfolio .
With an aim towards acquiring a loyal customer base and significant market share , Continental AG focuses on innovation , market intelligence , and superior product quality . Followed closely by Denso and Bosch , this market is led by Continental AG .
ConnectedDrive , designed by BMW provides a variety of apps for downloads . This in turn reduces the need for developing hardware and new systems , thereby enhancing the scope of the current infotainment system . It is anticipated that embedded cellular link will create more services for upgrading and connecting the ECU software programs in automobiles .
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