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The global automotive ECU market is categorized on the basis of applications and geography . Based on applications , the divisions are powertrain , chassis electronics , safety & security , entertainment , and communication & navigation . The communication and navigation segment will expand significantly owing to surging demand for sophisticated in-car features , eco-efficiency , and in-car data storage .
Powertrain will witness strong growth because of changing environmental trends . Expanding at a CAGR of 5.6 % during the forecast period 2016-2024 , chassis electronics is expected to reach USD 11.62 billion by 2024 from USD 8.03 billion in 2016 . Safety system encompasses tire pressure monitoring systems , pre -crash safety systems , anti-theft systems , keyless entry systems , and airbags . It protects consumers and vehicles from risky situations and thefts , respectively .
Ongoing industry trends depict that the communication and navigation segment will expand robustly duri ng the forecast period .
Geographically , the automotive ECU market is categorized into North America , Europe , Asia Pacific , and Rest of the World . Europe is anticipated to be the fastest growing market because of the leading position that it holds in the luxury cars market . Other factors driving the Europe market are demand for navigation systems and popularity of telematics . Exponential growth of the logistics industry further fuels the growth . The North America market will be affected by the sluggish adoption of newer technologies . Owing to the growing popularity of safety systems coupled with the China V standard meant for light-duty vehicles , Asia Pacific will record significant growth .
The prominent companies operating in the global automotive ECU industry are Bosch , Delphi , Continental AG , Denso , and Hitachi Automotive . This industry is characterized by frequent mergers and acquisitions aimed at increasing market share . Companies opt for business ventures mainly for increasing their regional presence a nd also for broadening their product portfolio .
With an aim towards acquiring a loyal customer base and significant market share , Continental AG focuses on innovation , market intelligence , and superior product quality . Followed closely by Denso and Bosch , this market is led by Continental AG .
ConnectedDrive , designed by BMW provides a variety of apps for downloads . This in turn reduces the need for developing hardware and new systems , thereby enhancing the scope of the current infotainment system . It is anticipated that embedded cellular link will create more services for upgrading and connecting the ECU software programs in automobiles .
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