Seller | Page 6

Pre-Listing Activities

• Make appointment with seller for listing presentation .

• Send seller a written or e-mail confirmation of listing appointment and call to confirm .

• Review pre-appointment questions .

• Research all comparable currently listed properties .

• Research sales activity for past 18 months through the Multiple Listing Service ( MLS ) and / or public records databases .

• Research “ Average Days on Market ” for properties of this type , price range and location .

• Download and review property tax roll information .

• Prepare “ Comparable Market Analysis ” ( CMA ) to establish fair market value .

• Obtain copy of subdivision plat / complex lay-out .

• Research property ’ s ownership and deed type .

• Research property ’ s public record information for lot size and dimensions .

• Research and verify legal description .

• Research property ’ s land use coding and deed restrictions .

• Research property ’ s current use and zoning .

• Verify legal names of owner ( s ) in county ’ s public property records .

• Prepare listing presentation package with above materials .

• Perform exterior Curb Appeal Assessment of subject property .

• Compile and assemble formal file on property .

• Confirm current public schools and explain impact of schools on market value .

• Review listing appointment checklist to ensure all steps and actions have been completed .

Listing Appointment Presentation

• Give seller an overview of current market conditions and projections .

• Review agent ’ s and company ’ s credentials and accomplishments in the market .

• Present company ’ s profile and position or niche in the marketplace .

• Present CMA Results To Seller , including Comparables , Solds , Current Listings and Expireds .

• Offer pricing strategy based on professional judgment and interpretation of current market conditions .

• Discuss goals with seller to market effectively .

• Explain market power and benefits of Multiple Listing Service .

• Explain market power of web marketing

• Explain the work the brokerage and agent do behind the scenes and agent ’ s availability on weekends .

• Explain agent ’ s role in taking calls to screen for qualified buyers and protect seller from curiosity seekers .

• Present and discuss strategic marketing plan .

• Explain different agency relationships and determine seller ’ s preference .

• Review and explain all clauses in Listing Agreement and obtain seller ’ s signature .

Once Property is Under Listing Agreement

• Review current title information .

• Measure overall and heated / air conditioned square footage .

• Measure interior room sizes .

• Confirm lot size via owner ’ s copy of certified survey , if available .

• Note any and all unrecorded property lines , agreements , easements .

• Obtain house plans , if applicable and available .

• Review house plans and make copy .

• Order plat map for retention in property ’ s listing file .

• Prepare showing instructions for buyers ’ agents and agree on showing time window with seller .

• Obtain current mortgage loan ( s ) information : companies and loan account numbers .

• Verify current loan information with lender ( s ).

• Check assumability of loan ( s ) and any special requirements .

• Discuss possible buyer financing alternatives and options with seller .

• Review current appraisal if available .

• Identify Home Owner Association manager if applicable .

• Verify Home Owner Association Fees with manager - mandatory or optional and current annual fee .

• Order copy of Homeowner Association bylaws , if applicable .