Self-Study Workbooks - Prepare a Presentation | Page 6
Prepare a Presentation
Content: Who is the Presentation For?
Regardless of whether the presentation’s main aim is to inform or persuade, you must remember
that the presentation is being made FOR THE AUDIENCE’S BENEFIT…
THEY need to know something
THEY need to make a decision
It is not about you, the presenter, showcasing your skills and winning a popularity contest. O