North America is expected to continue being the largest revenue generating region for selfservice BI vendors for the next five years . This will be due to its high focus on innovations obtained from research and development and technology followed by Europe and APAC . The ability of self-service analytics to provide insights to users while managing a gamut of data resources can drive the regional market demand .
The APAC region is expected to be the fastest growing region in the self-service analytics market due to the increasing adoption of Internet of Things ( IoT ) and smart technologies . The various government initiatives for its upcoming projects such as smart cities across APAC countries including China and India can encourage the growth of self-service analytics in the region .
Competitive Outlook
TIBCO Software , Alteryx , Vista equity partners , IBM Corporation , SAP SE , Crimson Hexagon , MicroStrategy , SAS Institute , Tableau Software , Oracle Corporation , Splunk , Syncsort , Microsoft Corporation , DrivenBI , and Concur Technologies are key players of the global self-service analytics market . Innovation in data analysis tools and implementation of new dashboard menus in SSA software are new strategies used by players to gain clients .
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