SEKY December 2021 - Page 22

“ My wife , Jamie , remembers coming in when she was little ,” said Paul ’ s son Joe Neikirk . “ I don ’ t remember , but I bet I first saw her then .”
Today , the store is operated by Joe and Jamie , and carries a wide array of items -- from sporting goods to clothing , hardware to auto parts , firearms to garden seeds . In other words , it ’ s a great place to go to get a variety of holiday gifts for everyone on your list .
“ You name it and it will be someone ’ s gift ,” said Joe . “( Our ) most popular gifts are winter clothing like Carhartt , firearms , pocketknives , and tools .”
And Christmas isn ’ t the only reason people come to Paul ’ s Discount this time of year .
“ Fortunately , business at Pauls Discount is more evenly spread throughout the year than so many other retailers . That said , November and December are our busiest months with home heating , winter clothing , holiday gifts and hunting seasons converging around this time .
Of course , Joe grew up in the store over the decades and remembers many past Christmases . And while the shopping remained the same , there are differences he ’ s seen . For one , the Christian meanings of the holiday were more widely recognized , he said ; it ’ s “ not so much a secular holiday ” as he sees now . For another , the agricultural roots of the
22 • SEKY - Life in Southeast Kentucky December 2021