PERSONAL VICTORIES
Victory.
In Swedish, that’s the meaning of Seger, our name.
And what is a victory?
In competition, it means the winner.
First place. Top of the podium.
But do winners really take it all?
Not in our world …
Throughout the years, we’ve realized that there’s so much more
to life than being number one. We like to be the best.
And when it comes to knitting, quality, sustainability, and design,
we always strive to be number one.
But not in life. What really matters in life are small personal victories.
Those that don’t mean we’re on top of the world – but we’re achieving
something that becomes a victory for ourselves in everyday life.
Often, our products obviously end up being worn by someone.
On the head, around the neck or on the feet.
So we stepped into reality. We sought individuals and asked them
about their biggest personal victories.
This is what we found:
Great characters. Wearing Seger products. Winning victories.