Securitas SHARE: Sustainability Report 2016 | Page 9

Value creation How we Create Value For our customers Securitas’ broad range of increasingly sophisticated security solutions means fewer incidents and busi- ness interruptions. With better risk analysis and improved proactivity, crime, fire and other threats can be prevented, resulting in strengthened security and lower costs from damages and disturbances. New technology, in combination with specialized security officers, enables ­Securitas to deliver more segment and customer-specific solutions that not only protect our customers and prevent incidents and crimes, but also – in many cases – support their business and add value. For our shareholders A growing share of security solutions means more than just higher income and operating margin growth, it also helps ­Securitas reach our financial goals. In addition, it enhances the stability and pre- dictability of future income and cash flow. Other ben- efits include a higher customer retention rate through longer contract durations and a stronger position for contract renewal. For shareholders, this entails a better and more stable cash flow and a means for Securitas to stay ahead of the competition. For our employees In order to attract, retain and develop our employ- ees, ­Securitas strives to be a reliable employer. Employees who remain with the company longer become more qualified through training and experi- ence, and are a vital part of realizing our strategy to offer protective security through our security solu- tions. This is achieved through continuous devel- opment of processes for recruitment, onboarding and talent management. ­Securitas also utilizes tools such as employee surveys and several chan- nels for reporting cases of non-compliance with Securitas’ Values and Ethics Code. Health and safety work are vital to our operations and the security officers deployed receive training, instruc- tions and equipment in line with the assignment. For society Safety and stability are key in a well-functioning community. ­Securitas’ role is to help companies, infrastructure and government authorities to oper- ate the way they are intended, without interrup- tions. The protection of workplaces, public areas and properties plays an important part in how we contribute to a safer and more sustainable society. As one of few global security companies with the track record, expertise and capacity to protect core functions of society, ­Securitas’ responsibility is of even greater importance in times of uncertainty and insecurity. Customer satisfaction surveys Customers are an important stakeholder group and customer satisfaction surveys is one way of maintaining a constructive dialog with this group. 57% of all countries of operation conduct regular customer satisfaction surveys. The three key conclusions from surveys conducted in 2016 are: >Training – the security officers need the correct training for the assignment > Increased communication – more communication to make things easier for our customers > Service quality – continue to ensure high quality with respect to services and personnel Definitions according to GRI G4 Securitas Sustainability Report 2016 9