photo: PHOTOALTO
I
nstigated by Machine Technology
great way to improve global visibility and
maritime & machine technology compa-
Center Turku Ltd., the TRIMMI project
to increase the volume of business.”
nies and universities to invite cooperation
for strategic initiatives aimed at increasing
relies on national and international competence, development and innovation.
TARGETING SPECIFIC
market shares and visibility in various but
The point is to establish long-term strat-
FOREIGN MARKETS
specific foreign markets.
egies and development measures which
In TRIMMI as well as in other current mar-
For instance, in the summer of 2014,
will enable Finland to become a globally
itime technology projects, Machine Tech-
the first ’What’s up Global?’update sem-
leading and internationally attractive mar-
nology Center Turku Ltd. works in close
inar for the maritime and offshore indus-
itime industry hub.
operation with the Ministry of Employment
tries and infrastructure construction was
and the Economy, and also with the City
held in Turku. With 85 companies and
of Turku.
other operators in the maritime business
”Our TRIMMI project was started
in April 2014. Of course, at the time we
already had a long prior history of sim-
”Our aim is to promote the interna-
participating, the discussion focused on
ilar types of technology promotion pro-
tional growth, development and global
the market situation and outlook in Brazil,
jects,” says Ms. Mervi Pitkänen, Director
positioning of local maritime companies,”
Russia, Norway, Asia, and France.
for Machine Technology Center Turku Ltd.
Pitkänen sums up.
”The seminar was jointly arranged
”TRIMMI is scheduled to continue
In addition, emphasis is placed
by Machine Technology Center Turku Ltd,
until the year 2016. We attempt to bring
on ways to enhance R&D efficiency by
Finpro, and the Enterprise and Business
Finnish maritime companies closer to their
employing new, innovative operational
Centre of Southwestern Finland. Later in
potential international customers.”
models and collaborative practices.
the same year, the strategic discussions
According to her, it has not been too
As an example of current actions,
related to the same market areas plus
difficult to recruit new participants for the
Mervi Pitkänen mentions the ’What’s
Mexico and China were continued in two
project.
up?’ forums. They are designed to help
follow-up workshop events,” Pitkänen
the internationalisation of Finland-based
recounts.
”The companies realise that this is a
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