seatec - Finnish marine technology review 2/2012 | Page 31

vited to attend the christening of AIDAsol – and a year later it was AIDAmar’s turn to break some bottles. The 2 174 passenger vessels were built at Meyer Werft shipyard at an allin cost of €380 million and €385 million. These vessels are operating under AIDA Cruises’ informal Club Resort cruise concept which is marketed exclusively to German-speaking clientele and offers a product aimed at younger, more active guests who enjoy a host of on-board amenities and facilities. Micky Arison, Carnival Corporation & plc Chairman and CEO, has commented that with the interest in cruise vacations among Europeans continuing to grow significantly, the company is committed to investing in its European brands. The addition of these newbuilds will help to ensure that Carnival has adequate capacity to meet the growing demand, while further reinforcing AIDA’s position as the leader in the German cruise industry. Also, in hindsight the tight focus on seatec 2/2012 29