Winning the Waves
ENTERTAINMENT EDGE AND GREEN MINDSET
COMBINE TO MAKE NORWEGIAN CRUISE
LINE A SUCCESS STORY OF THE SEAS
much alive despite troubled
global economy. SEATEC
Magazine asked Kevin
Sheehan, President and CEO
of Norwegian Cruise Line,
about the future trends of the
business.
L
ooking at the opportunities and challenges ahead, Sheehan comments
that today’s customer is “more savvy than
ever before” and is looking for a full onboard experience during his/her cruise.
As a response to this development, Norwegian Cruise Line continues to elevate
its own brand with key partnerships with
brands like Nickelodeon for families, Geoffrey Zakarian for its dining programme,
Broadway shows and the Grammys.
According to Sheehan, the main
idea is to expand the guest experience
and make the ship a destination unto itself. He also credits his troops: an “incredibly talented” team that plans the company’s next generation of ships is crucial to
the cruise line’s success. Creating exciting,
once-in-a-lifetime cruise vacations remains
the core concern.
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seatec 1/2014
Photos: Norwegian Cruise Line
Cruise business is still very