RCCL claims that its existing ships are some
of the most energy efficient in the world
and Project Sunshine will take this approach one step further.
MASTERING THE MARATHON
While the construction of the new ship is
kept tightly under wraps – and no word
has leaked about the new innovations onboard – President of Royal Caribbean International Adam M. Goldstein has shed
some light on the process itself. In a blog
entry, he calls the project an “incredibly
complex undertaking” with an unending
series of deadlines meted out by the shipyard.
According to Goldstein, the primus
motor in the Project Sunshine is RCCL
Chairman & CEO Richard Fain who is intensely interested and involved in all the
company’s new ship projects. It is the job
of the Executive Vice President Harri Kulovaara to make sure that the ships come
out as amazingly as Fain has in mind for
them to do.
RCCL has a specialised department,
Fleet Design & Newbuild, that deals with
these issues. The chief designer at the unit
is Kelly Gonzalez who works to turn executive visions into reality.
One core belief at RCCL is that the
marketing teams who have responsibility
for understanding consumer desires and
delivering the products/services should be
directly involved in the newbuild creative
and design processes. RCCL takes good
care of the marketing and consumer angle,
given the fact that the Executive Steering
committee for Project Sunshine features
the top three of the company (Goldstein,
Fain and Kulovaara). The Executive Steering committee meets every month – usually for a full day – to go over critical aspects of the project.
GET CREATIVE
way it goes is that Kulovaara and Gonza-
ones who always push back and the ones
les are working with the designers on the
who never push back. While RCCL looks
various ship features and then the design-
for new talent also, many of