“In the cruise vessel business, for example, we moved from the number three
spot to number one, and we are looking
to hold that position. With regards to offshore and specialised vessels, we are the
clear market leader.”
STRATEGIC CHALLENGE
On the other hand, looking at the merchant vessel business, we may be a big
player in Europe but a small player in global comparison, Julin says, referring to the
Asian ship-building giants, such as Japan,
South Korea and China.
“This is a strategic challenge for us:
how to find the right niche segment for
us in this market. It is clear that standard
products can not win the day for us in
Asia,” he says.
In the CEO’s playbook, taking full advantage of the opportunities provided by a
global marketplace takes precedence. The
company has various fortresses around the
world and it fights for market share in markets that differ - often quite significantly
- from each other. This diversity ensures
that business is always good - somewhere
out there.
Julin says that the ability to move fast
also counts a lot in the business. This extends also to the decision-making in the
what it takes to succeed in today’s mar-
gether a record-breaking order backlog.
company: Aker Yards, while known for
ketplace.
For Aker Yards Cruise & Ferries, for in-
building massive vessels, favours extremely
“We develop the vessel types our-
stance, the total v