SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 09 March/April 2018 | Page 61

The Solution Due to the sheer wireless data capacity required to host an event like the Big Game, a fiber optic foundation was the only viable option. After installing the fiber network, we deployed a series of both indoor and outdoor small cell solution (SCS) networks—being careful to integrate them with the existing macro towers and rooftop installations. We placed hundreds of nodes across the stadium, arena, hotel, parking lot, and entertainment district. Each node was strategically placed to provide overlapping areas of coverage— resulting in higher bandwidth for more fans in a given area. SCS are installed in ceilings at University of Phoenix Stadium. SCS are mounted on parking lot streetlights outside the stadium. The Big Game was, of course, the driving motivator for the upgrade, but we built the network with the future in mind. By using a neutral host infrastructure, we made it easy for additional wireless carriers to be accommodated without having to install separate systems. And, with the nearly limitless capacity of fiber, we ensured that the stadium and surrounding venues will continue to be served well beyond the Big Game. WHY CROWN CASTLE? We have nearly 15 years of experience implementing SCS in universities and other communities, including dense urban centers and residential neighborhoods. Discreet, innovative technology We provide shared infrastructure that enables the wireless service you have come to depend on—all while blending in with your environment. Scalable solutions Long-term commitment Our SCS are connected by fiber optic cable—making upgrades easy and enabling virtually unlimited future capacity. Our business is all about infrastructure, so you can count on us to be here for the long haul no matter how technology or carriers change. For more information, please contact (866) 482-8890 or visit CrownCastle.com Crown Castle owns, operates and leases more than 40,000 cell towers and approximately 60,000 route miles of fiber supporting small cells and fiber solutions across every major US market. This nationwide portfolio of communications infrastructure connects cities and communities to essential data, technology and wireless service—bringing information, ideas and innovations to the people and businesses that need them. The pathway to possible. ©2018 Crown Castle CrownCastle.com