SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 09 March/April 2018 | Page 58

CASE STUDY:
HOW SPECTRUM CONCESSIONS
EXCEEDED CUSTOMER EXPECTATIONS
» ABOUT SPECTRUM CONCESSIONS
For more than twenty-five years, Spectrum has provided
the highest level of hospitality and management for
leading music festivals, concerts, golf tournaments, and
venues across the country.
When their cash-only systems were disrupted by credit
cards and wristband technology, Spectrum knew their
concessions needed a new point of sale solution that not
only they could trust, but their clients could trust, as well.
» THE CHALLENGE
Up until 2013, Spectrum, like many other concessionaires,
did not use a point of sale system to run major events
for the PGA TOUR and music festivals such as Bonnaroo
and Govenors Ball. But as the shift to credit cards and
wristbands became the norm, Derek Mills, Chief Financial
Officer at Spectrum, and his team knew something had
to change.
“We felt that we needed to be one of the first to introduce
a point of sale system that was fast and easy to use in the
outdoor events world,” said Mills.
For Spectrum, the window to generate revenue is tight so
they needed a point of sale system that could quickly and
easily generate sales. In addition, Spectrum no longer saw
the benefit of utilizing a terminal that couldn’t be shipped
from location to location or had spotty service with no
offline mode.
And so they began their search for a cloud-based, tablet/
mobile interface system to fit each of their venues’ needs.
HIGHLIGHTS
CHALLENGE
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•
•
•
•
Inability to accept credit cards
Long concession lines
Lengthy volunteer trainings
Spotty connection location
SOLUTION
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• Cashless and contactless
payment support
• iOS familiarity
• Cloud-based solution
• Auto-offline mode
RESULTS
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• Increased revenue and
average order size
• Improved transaction speeds
• Real-time analytics