SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 09 March/April 2018 | Page 52
The Fan Experience
Continues to Heat
up in Miami’s
AmericanAirlines Arena
AmericanAirlines Arena, home
of the hottest NBA team in
Miami, is recognized as one of
the top arenas in the world.
The 19,600 seat arena features
multiple amenities designed to
maximize the fan experience and
event attendee experience alike.
AmericanAirlines Arena is already
internationally ranked as a premier
event venue and continually
pushes the boundaries of sporting
and entertainment excellence in
order to advance that position.
However, the venue was using
multiple digital signage software
providers to power its screens. As
the facility and its basketball team
explored new ways to leverage
Visual Communications, the end
users were met with constant
obstacles caused by the lack of
functionality across platforms.
Seeking a single solution that
could replace the various legacy
systems powering its menu
boards, directional signs, video
walls and more, AmericanAirlines
Arena approached Four
Winds Interactive (FWI).
© FOUR WINDS INTERACTIVE LLC 2017
THE CHALLENGE
The arena sought a Visual Communications platform that could be trusted to deliver
content to every endpoint, facilitate its advertising goals and advance its reputation for
providing a leading fan experience.
The complex required a flexible, easily managed solution that possessed screen syncing
capabilities, provided dynamic scheduling functionality, had the ability to automatically
trigger content and was powerful enough to deploy unique content to screens at multiple
locations. The arena also needed a solution with robust reporting tools.
THE SOLUTION
After researching multiple digital signage providers, the arena’s fiery professional
basketball team selected the FWI platform and began rapidly transitioning to the new
software. The conversion was handled efficiently, leaving all 265 screens operational
within 10 days.
• Today, the arena’s menu boards, directional wayfinding, large-scale video walls and
more are all powered by the FWI platform.
• Each AmericanAirlines Lounge featuring Grey Goose has more than 50 screens, all
frame-by-frame synced, maximizing impact and creating an immersive experience.
• The XFINITY East Plaza boasts a 16’ x 9’ LED video wall and five 360-degree
NanoLumens cylindrical screens to help bring the famous Miami nightlife to the
home team’s fans and event attendees.recordings of bus departure times using the
FWI platform.
265
Screens throughout the
arena
50+
Endpoints in each
AmericanAirlines Lounge
6
Large-scale video walls in
strategic locations
[email protected]
1.877.204.6679
www.fourwindsinteractive.com