SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 09 March/April 2018 | Page 34

This is because cloud computing has elevated the importance of integrated systems. Business silos are dead or dying, and they’re being replaced by a web of software in the cloud that pushes and pulls a shared repository of data across systems. Since the value of CRM increases exponentially the more it is connected with other systems, the rise of integrated platforms has given a big boost to the value of CRM and has highly potentiated what these systems can do for business.

There are many exciting developments happening in the CRM market today. Here are the six biggest trends I see for the coming year:

Manohar Chapalamadugu

Founder/CEO

Agile CRM

6

CRM

Trends to

Watch in

2018

RM might seem like a mature market, but in fact, it is changing rapidly. We can largely thank the cloud and mobile technology for its continued evolution.

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