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Organizational Capital
Organizational capital refers to your culture. If you ever stayed at a Four Seasons resort, you’ll probably never forget the level of customer service. And if you stayed at several Four Seasons resorts, you’re probably amazed at the culture of customer service that permeates their organization. The culture of customer service is central to the Four Seasons strategy.
Nordstrom has a similar culture of customer service. Zappos has a culture of happiness. Google has their rule about spending 20% of your time on anything you want, or searching your inner self. That’s embedded in their culture. Netflix has a famous culture of “freedom with responsibility”.
For each of these companies, and many more that are similarly driven, culture doesn’t just happen. It is central to their strategy. These companies transform their culture, organizational capital, into a great customer experience that drives revenue and profits.
Human Capital
Human capital refers to your people, with their unique skills, knowledge and experience. As your strategy brings your business to new heights, do you have the human capital to take that journey? I’ve seen too many organizations set lofty strategic objectives only to discover, after it’s too late, that they didn’t have the skills to achieve those goals.
Workforce strategy and talent development are getting more attention than ever. IT organizations, with the looming talent war, are becoming more and more sensitive to these.
Zappos, Four Seasons, Netflix and Google have created their own “culture brand”. Expedia, Amazon, Uber and Airbnb have created their unique “information brand”. What are you doing to create your Talent Brand?
Today’s competitive workforce demands personal development, internal mobility, and clarity of purpose. Companies seek higher levels of employee engagement and greater learning agility. When you put these together, you define your Talent Brand, which not only indicates how you transform human capital into tangible results but is also is crucial to recruiting and retention.
Transform Intangible Assets into Measurable Results
Efficient processes and strong technical skills are no longer sufficient to succeed, or survive, in this age of rapid disruption. Every organization has unique information, culture and talent – the intangible assets that are so often, sadly, omitted from strategy. If you are not leveraging these assets to differentiate or disrupt, then you are missing a huge opportunity and could be at risk of the next disrupter.
Changing the Conversation
O&A Unleashes the Power of IT by Developing the Human Side of Technology and Changing the Conversation About IT Strategy, Culture and Talent. Strategy, flawless execution, innovation and a service culture are fundamental requirements of every IT organization, and business, today. We prepare every member of the IT team to take their game to the next level, to move IT up the maturity curve to become the Strategic Partner and Innovative Anticipator TM that doesn’t just align with the business, but drives the business.
About Larry Wolff
Larry Wolff is President and Chief Operating Officer of Ouellette & Associates (O&A). He served in several CIO roles, as SVP of Corporate Strategy Management, and as a trusted advisor to Boards, CEOs and CIOs. Larry specializes in technology led business transformation and corporate and IT strategy management.