Case Study
Shared by KORE
(SEAT Emerald Sponsor)
Golden State Warriors: You Can’t Shoot Three-Pointers Until You Can Make a Layup
When it comes to sponsorship database management, there can be a bit of a paradox – staff will only use a system if the data are accurate, and the data can only remain accurate if the staff use the system properly.
A number of things can bring imbalance to either side of this equation. Sometimes the data are entered wrong from the beginning, leaving no room for success. Sometimes staff only use a portion of the system, creating havoc for data integrity.
“KORE Software has been a great partner throughout the implementation and adoption process. They helped us focus on changing behavior to lead and inform revenue-generating decisions.”
Brandon Ramsey | Director of Business
Analytics & Strategy, Golden State Warriors
Brandon Ramsey, Golden State Warriors’ Director of Business Analytics and Strategy, was dealing with the perfect storm. The Warriors had purchased KORE Software but not yet dedicated the resources to fully leverage the system. “We partnered with the industry leader and quickly realized how little we knew about the basic science of our business,” mentioned Ramsey. Low user adoption, poor data integrity, lack of focused reporting and disparities between sales and billing information made it impossible to answer simple questions like “How much
court-side signage do we have available?” It was clear to Brandon that he needed to perform system triage.
Shooting Lessons from KORE’s Success Team
Ramsey’s first course of action was to focus on fundamentals like leadership buy-in, inventory, rate cards and the end-user experience. He partnered with KORE’s Success team and hired Michael Yu as the Business Manager for Corporate Partnerships and dedicated point person for the KORE system. KORE helped the Warriors create a Success Action Plan comprised of a three-phased approach to get the Warriors back on their game: