SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 05 June/July 2017 Special Edition | Page 27

Your audience expects more.
How do you make a live event come alive? You give the audience exactly
what they want — a connected and immersive fan experience.
More fans than ever before are armed with handheld devices. And they expect seamless connectivity to your smart
stadium with the ability to access customized apps and digitally share experiences with friends and fellow fans inside and
outside the venue. Major sporting venues across the world continue to see a remarkable increase in data usage as today’s
audiences redefine what game day success looks like. And what it looks like is represented by the numbers below.
Data usage at major sports venues increased by nearly 90% in 2016
1.84 TB
average guest data
used per event
(that’s 5.3 million selfies
shared per event)
200%
increased data
usage over the
past two years
Data generated from this report
87,000
9.37 TB
average devices
used per major
sporting event average Super Bowl
data usage over the
past three years
300% 5.7 TB
increased data traffic at
the 2017 college football
national championship game
compared with the average
college game
collegiate record set
by Texas A&M fans
for Wi-Fi usage
(second only to Super Bowl)
Don’t get left behind.
Corning® optical network evolution (ONE™) solutions enables seamless connectivity of systems, personnel, and resources
with state-of-the-art solutions for stadiums and entertainment venues. We can help you deliver the ideal fan experience
with a winning network!
www.corning.com/one/sports-wireless
© 2017 Corning Optical Communications. CMA-569-AEN / May 2017