SEAT Global Magazine - Exclusive Interviews of Global Sport Executive Issue 05 June/July 2017 Special Edition | Page 17

Game Changer
The Atlanta Braves chose Panasonic
to help them redefine the fan experience
SunTrust Park and the Battery Atlanta is a year-round ‘play, work, stay’ destination
unlike any other. The 41,500-seat ballpark is the breathtaking new home of the
Atlanta Braves, while the surrounding community boasts residential and commercial
properties, and features an array of lively shopping and entertainment opportunities.
To create this electrifying visitor experience, the Braves turned to Panasonic and their
cutting edge Immersive Entertainment solutions.
Fully integrated audio
enhances the experience
Adding to the overall sensory experience, Panasonic
designed, installed and integrated the professional
sound system throughout SunTrust Park. The design
is unique to the ballpark to ensure that every visitor
has a memorable and enjoyable event.
Digital, touch-screen kiosks
welcome and guide visitors
Panasonic installed digital signage kiosks
throughout the entertainment district. Each
touch-screen display is dual-sided and features
interactive content that is helpful to the guest,
making their visit more enjoyable. The team use
the kiosks for game day fan information, wayfinding,
sponsor engagement and event updates, as well
as for special promotions.
Control systems keep everything,
and everyone connected and safe
Panasonic developed a scalable, integrated security
management system, and provided and installed
the security cameras and equipment throughout
the ballpark and the surrounding entertainment
district to ensure the safety of fans and guests.
Giant videoboards take the
wow-factor to the next level
Fans never miss a moment with the Panasonic
designed and installed LED video displays spread
throughout the ballpark and surrounding areas,
including the giant LED video board in centerfield,
the out of-town scoreboard, ribbon fascia displays,
the rotating Braves “A” display, and multiple
displays throughout the ballpark and the
entertainment district.
PMEC17275AD_SEAT_Ad_Suntrust_Park_FNL.indd 1
When we looked at Panasonic,
we understood that they are a
multi-dimensional company
with a vast variety of emerging
technologies.
Mike Plant
President of Development, Atlanta Braves
Learn more at
pages.enterprise.panasonic.com/AtlantaBraves
6/6/17 9:57 AM