Case Study
Shared by Oracle, (SEAT Sponsor)
Barclaycard Arena Hamburg Improves the Spectator Experience with Integrated POS System
The Barclaycard Arena Hamburg, opened in November 2002, is one of the most modern and most successful multi-functional arenas in Europe. Referred to locally as the “Blue Wonder,” it is 150 meters long, 110 meters wide, and 33 meters high, and has an area available for events of 87 meters by 43 meters. The arena houses numerous VIP and business suites and lounges, 4 bars and 4 themed restaurants with 2,000 seats, 17 fast food outlets, and multiple kiosks. Depending on the type of event, it can accommodate from 3,000 to 16,000 spectators.
Barclaycard Arena is owned by US based Anschutz Entertainment Group, a global sporting and entertainment company operating over 125 elite venues in the world’s largest cities across five continents. Anschutz Entertainment Group owns 60 sports teams worldwide and is the world’s second largest concert promoter.
Improving customer experience is our foremost goal. Oracle’s highly efficient POS solution for the leisure and entertainment market provides flexibility and resilience and can perform mission-critical operations even in during network failure, which is vital to our business.
— Uwe Frommhold, Vice President AEG Facilities Germany and Managing Director of Barclaycard Arena Hamburg (Anschutz Entertainment Group Arena Hamburg GmbH)
Challenges
Increase food and beverage sales and improve customer experience across Barclaycard Arena’s bars, restaurants, fast food outlets, and kiosks by replacing an obsolete cash-only point-of-sale (POS) solution, with a powerful hospitality infrastructure capable of speeding up customer checkout and introducing contactless credit card payment.