SPEAKERS |
Andrey Koval Program director TV channel 1 + 1 Ukraine |
Yin Wah Kok Owner, HTV Entertainment Limited Malaysia |
Donovan Castillo Mohlman Programming & Acquisitions Director NBC Universal Singapore |
Olivier Laouchez Owner Trace TV France |
Raphael Correa Netto Executive Director— International Business Division TV Globo, Brazil |
David Babakhanyan General Director of Armenia TV, Film director, producer and screenwriter Armenia |
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Daniel Perez Director of content and programming at Fox International Channels( FIC) Spain |
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Una Suput Manager Programme Acquisitions & Scheduling Da Vinci Media GmbH, Germany |
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Richard Ellman President and CEO of International Producers Group USA |
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Milagros Tuccio Head of fiction Latina Television Peru |
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Adham Nasrallah Content Manager SAFE MEDIA SARL Lebanon |
NBC Universal We’ re very fortunate at NBC Universal to have a bouquet of complimentary channels whose brands have been meticulously cultivated and defined across not only our territory in Southeast Asia, but also across the globe. We have DIVA, which draws a very attractive female viewership for both our affiliate and advertising partners, and Universal Channel our flagship general entertainment channel. Pairing these two channels with our US channel brands, Syfy and E!, we’ re able to offer a robust channel portfolio that reaches all audience segments, which afford us the opportunity to benefit from a distribution, scheduling, development, marketing / cross-promotion, and acquisitions perspective.
1 + 1 Media The first instrument we use for content selection is targeting of new products. It is used for finding precise matching with needs of our target audience. The second is the audit combining with optimization of existing products; there is a tendency to reduce the number of products in daily playlist, choosing 3-4 as the most successful. It seems to be most optimal strategy— to increase the number of outlets and the timing of one or two of the most successful products.
HTV Entertainment Limited Why viewers have to choose your channel? We must have content that is uniquely valuable by providing content that’ s unavailable
or hard to get elsewhere plus great user experience. This means it’ s easy and pleasurable to watch anywhere on any device. The issues that we need to consider are a massive upgrade versus what’ s already available on the web in aggregation, accessibility, and / or design. We need to create the“ wow” factor to everyone who views the content in our channel. The overall look-and-feel must be of highest quality too.
TRACE Urban We are remaining true to our brand and relevant at the same time. TRACE evolves with its audience; you witness this in both our platforms and content. Our channels were born out of a need to provide an under represented community with entertainment that celebrates urban culture in its greatest form— music. Each feed is closely monitored and adapted to the markets it serves, providing the right balance of TRACE values and cultural relevance.
TV Globo Our intention is to diversify, both in production / proposal of content as in the way how it gets for each viewer.
Da Vinci Media GmbH Over the years we’ ve established Da Vinci Learning as the go-to place for educational content for families. We are very selective in both our acquisitions and productions, because we don’ t just want to make sure kids learn great new things from all possible areas of life, but also that they do so in
sstrnews. com Issue 6 JUNE 2016 ▪ 17