CULTURE / DOCUMENTARIES : literature , enter-tainment , the arts and educational programmes and original documentaries ( history , nature , discoveries , travels , etc .)
FICTION / GENERAL ENTERTA- INMENT : channels that feature televised fiction and other entertainment genres , such as variety shows , quiz shows , comedies , reality shows , etc .
LIFESTYLE : tourism , cooking , fashion , socio-cultural trends .
MUSIC : all music categories and genres .
NEWS : ‘ all-news ’ channels ( national , regional or international news ).
SPORTS : general sport or specialist sport channels .
An Award also assigned to the Best Program among all the channels entered : the Best Program is considered a source of particular pride of each channel . This year , registrations for the competition will open early May and stay open until mid-July .
A shortlist of nominees per category is drawn up by an indepen-dent jury of media , who evaluate all entries and select a winner and two runners-up per category . They look at each channel ’ s programming strategy , how it engages with its audiences , including through social media , how it creates brand awareness and develops new programming and marketing concepts .
The event was created in 1998 by Eutelsat ( www . eutelsat . com / en / home . html ) to shine a spotlight on quality thematic television production and new concepts that capture audience attention , enrich the viewing experience and highlight the formats and programming that best represent the satellite broadcasting landscape across Europe , Africa , the Middle East , Asia and the Americas . Established in 1977 , Eutelsat Communications is one of the world ’ s leading and most experienced operators of communications satellites . Today this company provides capacity on 40 satellites to clients that include broadcasters and broadcasting associations , pay-tv operators , video , data and Internet service providers , enterprises and government agencies . Over one billion viewers across Europe , the Middle East and Africa , watch channels broadcast by a Eutelsat satellites . A total of 6,000 TV channels are broadcast of which over 800 in High Definition as well as 1,100 radio stations .
Eutelsat ’ s satellites are also the key gateway into Europe and Africa for leading Asian and American broadcasters , and the main hub for distributing and exchanging programmes among broadcasters . The company has a worldwide network of offices in Brazil , China , Dubai , Germany , Italy , Madeira , Malta , Mexico , Poland , Russia , Singapore , South Africa , Spain , Turkey , the UK and the USA .
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‘ The jury of the Eutelsat TV Awards is tasked with assessing talent , innovation and creativity across multiple genres of channels and regions of the world . It is a responsibility we face with passion , each year measuring the progress of this exciting industry ’ - Duilio Giammaria , Jury Chairman
After the jury meeting , approximately three weeks before the prize-giving ceremony voting begins for the People ’ s Choice Award where viewers are invited to vote for their preferred channel . The winning channel is the one that obtains the highest number of votes from the viewing public .
Trying to throw more light to this important nomination we have asked some questions to Vanessa O ’ Connor , Eutelsat Director of Corporate Communications .
Mrs . O`Connor can clarify for us for whom exactly is held TV Awards ?
The Eutelsat TV Awards is an annual event that distinguishes excellence and innovation in the world of thematic television . The event was set up to reflect the volume and diversity of channels enabled by the emergence of digital technologies . Thematic channels are a major component of today ’ s broadcasting landscape and they deserve an event that shines a spotlight on their creativity . After a longstanding relationship with the cities of Venice and Rome , the Eutelsat TV Awards is moving to Milan in 2016 . We expect this year ’ s ceremony to assemble over 350 broadcast executives from around the world . The event will be on 25 November in the iconic Palazzo del Ghiaccio , one of Milan ’ s most interesting architectural jewels , designed and built in the 1920s .
And what is the main purpose of the organization of this event ?
The objective of the annual Eutelsat TV Awards is to highlight the formats and programming that best represent the current satellite broadcasting landscape across Europe , Africa , the Middle East , Asia and the Americas . The event reveals where the talent is , what ’ s new in the market , who is nurturing creativity , leveraging technology and growing audience share . Over the years , the Awards have recognized excellence in markets of all sizes , from powerhouse markets in the UK to emerging markets in Afghanistan .
Vanessa O ’ Connor Eutelsat Director of Corporate Communications
Issue 6 JUNE 2016 ▪ 11