ANALYTICAL | THE ENDLESS WORLD OF TV SERIES
trends that are much easier to highlight in Hollywood or in the American
indies that are screened at Sundance, for example. Europe has been fighting
for that diversity that is being threatened in many ways because of the
danger of globalization, digital single market, and on demand audiences
who tend to request what the mass channels have been feeding them with
massive doses of overseas marketing. The change won’t come from the
content but rather from the way that content is consumed. Virtual Reality
is here and it implies new forms of storytelling, but those experiences are
not ready to be called films just yet.
“WE WILL NOT GO TO THE CINEMA. THE CINEMA WILL COME TO US” | EXPERT OPINION
LEONID MAZOR: “WE WILL NOT GO TO THE
CINEMA. THE CINEMA WILL COME TO US.”
SSTR: Is Cineuropa interested in co-operation and coverage of
events only within EU? What about neighbor-countries: Ukraine,
Belarus, etc.?
Cineuropa: We try to limit our editorial scope to the films (co)produced
by the countries that are part of Creative Europe, but we are open to
potential collaboration with any event that is related to those productions
wherever they might be located, within or beyond the borders of Europe,
starting with our direct neighbors for sure.
SSTR: Are there some brand new projects you (or your
organizations) would like to offer for co-operation?
Cineuropa: We would like to collaborate more on content partnerships.
Our newsletter is reaching out to 50,000 subscribers, and we would be
happy to license that database to events from which we could produce
relevant content for our readers. This visibility offer extends to our
important social media presence. I am not talking about marketing but
really focusing on journalist work to strengthen our industry bonds.
SSTR: And as a post-scriptum: would you like to share some fresh
experience from Berlinale 2016?
Cineuropa: It has been a very good edition from the market
perspective and the EFM is definitely expanding. We’re up for a lot more
surprises next year, but 2016 has been kind of