o Example answer : All companies coming together to rethink and redesign their ope rating systems , energy using and finding new solutions for future with creativity and i nnovations
• What is the difference between linear and circular economy ? o Example answer : In the nature materials are in the biogeochemical cycle that has lasted billions of yea rs . In the linear economy materials are wasted during their life cycle . This can not be a long time solution because natural resources are limited . Circular economy is answer to that .
• Why circular economy is more sustainable than a linear economy o Example answer : Circular economy is eliminating material waste and aming for co ntinual use of resources
THEORY5
• Business Models for the Circular Economy
EXERCISE See the websites of the existing businesses in Finland . Which of the five circular economy business models is the companies using ? Can you tell other examples of companies like these ?
• Example answer : o Using more sustainable and renewable materials : Marimekko o Recycling materials : Globe Hope o Making the product last longer : RePack o Selling services rather than products : Lindström o Sharing products : Bike rental
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