SdE Teachers Handbook V4 | Page 51

o Example answer : All companies coming together to rethink and redesign their ope rating systems , energy using and finding new solutions for future with creativity and i nnovations
• What is the difference between linear and circular economy ? o Example answer : In the nature materials are in the biogeochemical cycle that has lasted billions of yea rs . In the linear economy materials are wasted during their life cycle . This can not be a long time solution because natural resources are limited . Circular economy is answer to that .
• Why circular economy is more sustainable than a linear economy o Example answer : Circular economy is eliminating material waste and aming for co ntinual use of resources
THEORY5
• Business Models for the Circular Economy
EXERCISE See the websites of the existing businesses in Finland . Which of the five circular economy business models is the companies using ? Can you tell other examples of companies like these ?
• Example answer : o Using more sustainable and renewable materials : Marimekko o Recycling materials : Globe Hope o Making the product last longer : RePack o Selling services rather than products : Lindström o Sharing products : Bike rental
LINKS
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• Understanding Life Cycle Thinking ( video ) o https :// www . youtube . com / watch ? v = 4wQ2Jm6i9F0 & feature = emb _ logo ( 3 min , english )
• Life-cycle analyses ( video ) o https :// www . youtube . com / watch ? v = 6RNnzfUHwY8 ( 3 min , english )
• Story of electronics o https :// www . storyofstuff . org / movies / story-of-electronics / ( 8 min , english )
• Circular economy o https :// www . youtube . com / watch ? v = zCRKvDyyHmI & feature = emb _ logo ( 4 min , english )
https :// www . oecd . org / environment / waste / policy-highlights-business-modelsfor-the-circular-economy . pdf
• Websites for task 4 o Website 1 : Marimekko ( design ) is making Ioncelfiber from birch https :// www . aalto . fi / en / news / from-birch-to-poppies-how-thefabric-was-created-for-marimekkos-unique-shirt-dress
https :// globehope . com /
• Answer : business model is recycling materials o Website 3 : Repack is selling reusable packaging https :// www . repack . com
• Answer : business model is making the product last longer o Website 4 : Lindström is selling work uniforms as a service https :// www . sitra . fi / en / cases / work-uniforms-service