SCUBAHUB
The existing BSAC membership is aging , and the membership base fails to reflect the diversity in wider society . Moreover , the world has changed dramatically over the years that BSAC has experienced decline . How people live , interact and choose to spend their free time has changed . This has raised questions about a lack of our inclusivity and understanding of broader audiences and non-members .
Where do we want to be ?
As part of the strategic planning process , careful consideration has been given to why BSAC exists and what sort of organisation it needs to become to address the challenges to its sustainability . The vision of the future is for BSAC to be the ‘ go-to ’ community for anyone wanting to learn about , enjoy and protect the underwater world . We need to successfully respond to a wider audience , while delivering a better training and diving experience for all . Longer term , that will include broadening our offering beyond the core scuba diving opportunity .
What changes will the new strategy deliver ?
Diving and Training BSAC will develop and diversify the training offering , giving broader options to get involved in underwater sport , as well as advancing the core diving and snorkelling programmes . Greater emphasis will be placed on digital learning options and modular content , which will give members the flexibility to personalise how they progress . Work with branches and centres will be increased to better understand and improve our flexibility to meet changing consumer demand .
A closer and more engaged BSAC-tomember relationship BSAC will ensure members receive more personalised and useful communications , and more support . For example , a BSAC membership app will support BSAC member essentials including membership details and qualification cards , personal details , communications preferences and qualification record book .
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