SCUBAHUB
By investing in our social media , we wanted to achieve two things :
■ Showcase the best of British scuba diving to make it attractive to brand new divers and those new to UK diving
■ Engage our current members to actively foster a thriving digital community that loves diving as much as we do .
With this increased investment , we were able to reach new young people on our social media channels , with a total of 2.6m views of our content from those we would be unable to reach by any other marketing channel .
We set up and developed our TikTok channel , which shares engaging diving videos and memes for a younger audience that won ’ t be as familiar with BSAC . Our Instagram account has benefitted from the generosity of our BSAC members to visually illustrate the wildlife , waters , and experiences that UK scuba diving with BSAC can offer .
For existing members , our Facebook and Twitter accounts now celebrate member successes ( including training events , diving stories , club collaborations and achievements ). Our members loved sharing the Thames Boat Run 70th birthday celebrations with us on social , with nearly 10k engagements ( likes , shares , comments and interactions ).
By the final quarter of 2023 , we saw significant improvement across all BSAC ’ s key social media metrics , with over 2.2k new followers across our channels just in September- December alone (+ 190 % on the same months in 2022 ). Overseas , our Egyptian project continues to grow . BSAC Egypt was established during the pandemic and so got off to a slow start ; however , recently growth has accelerated . 2023 saw the successful piloting of BSAC Egypt liveaboards , with close to 300 members taking up the offer .
Looking ahead to 2024 , we have signed a contract with a new supplier , Sport 80 , to develop an Association Management System ( AMS ). We know that many hard-working Branch Officers find BSAC systems and processes antiquated , time-consuming , and frustrating to use . The new AMS will deliver modern processes to make BSAC more efficient and improve everyone ’ s accessibility .
Ultimately , we are a membership organisation , and the strength of BSAC is reflected by the strength of you , its members . We want to thank you for your continued support and loyalty - you are BSAC !
Consolidated Financial Statements |
Notes |
2023 |
2022 |
For the year to 31 December 2023 |
|
£ |
£ |
Income Subscriptions 1,242,298 1,176,496 Retail sales , exhibitions & related events 278,831 270,459 Diver training / Instructor courses 221,237 190,528 Overseas royalties & fees 56,637 49,279
Other income |
2,970
⸺⸺⸺⸺
|
2,522
⸺⸺⸺⸺
|
|
1,801,973 |
1,689,284 |
Expenditure Membership direct costs ( 712,871 ) ( 630,909 ) Retail , exhibitions & related events ( 136,553 ) ( 148,064 ) Diver training / Instructor courses & development ( 466,928 ) ( 419,727 ) HQ , Council , NDC , AGM , IT & other administration costs ( 602,536 ) ( 496,693 ) BSAC International & other overseas activities ( 6,208 ) ( 7,744 ) Depreciation ( 9,237 ) ( 12,294 )
Gain / loss on revaluation of tangible assets |
22,588
⸺⸺⸺⸺
|
-
⸺⸺⸺⸺
|
|
( 1,911,745 ) |
( 1,715,431 ) |
Operating ( deficit ) |
3 |
( 109,772 )
⸺⸺⸺⸺
|
( 26,147 )
⸺⸺⸺⸺
|
Bank interest receivable |
|
9,450
⸺⸺⸺⸺
|
358
⸺⸺⸺⸺
|
( Deficit ) from ordinary activities before taxation |
|
( 100,322 ) |
( 25,789 ) |
Taxation |
5 |
( 3,765 )
⸺⸺⸺⸺
|
( 1,412 )
⸺⸺⸺⸺
|
( Deficit ) from ordinary activities after taxation |
11 |
( 104,087 ) |
( 27,201 ) |
Revaluation of property |
|
37,412
⸺⸺⸺⸺
|
-
⸺⸺⸺⸺
|
Total comprehensive result for the year ( 66,675 ) ( 27,201 ) ⸺⸺⸺⸺ ⸺⸺⸺⸺
Group and Company Statement of Financial Position |
At 31 December 2023 |
2023 |
2023 |
2022 |
2022 |
Notes |
Group |
Company |
Group |
Company |
|
£ |
£ |
£ |
£ |
Fixed assets Property , plant and equipment |
6 |
420,929 |
420,929 |
364,842 |
364,842 |
Financial assets |
7 |
8
10
8
10
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ 420,937
420,939
364,850
364,852
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
|
Current assets |
|
|
Inventories |
|
178,676 |
178,676 |
238,754 |
238,754 |
Debtors |
8 |
90,184 |
87,935 |
172,458 |
186,186 |
Bank & cash |
446,963
392,778
459,911
406,181
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
|
|
715,823
659,389
871,123
831,121
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
|
Current liabilities Creditors : Amounts falling due within one year |
9 |
( 826,408 )
( 811,272 )
( 858,946 )
( 851,632 )
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
|
|
|
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ |
Net current ( liabilities )/ assets |
4 |
( 110,585 )
( 151,883 )
12,177
( 20,511 )
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
|
Total assets less current liabilities |
310,352
269,056
377,027
344,341
⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
|
Funded by Reserves : Revaluation reserve |
6 |
37,412 |
37,412 |
- |
- |
Income & expenditure reserve 11 272,940 231,644 377,027 344,341 ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
Accumulated fund 310,352 269,056 377,027 344,341 ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺ ⸺⸺⸺⸺
These summary accounts are extracted from the full audited accounts available at bsac . com
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