Stainless steal .
In 1972 , famed designer Gérald Genta created an oxymoron . Priced more than many precious metal rivals , the ‘ luxury stainless steel timepiece ’ was not an immediate success . But eventually its tough , elegant body , integrated bracelet and patterned dial caught on . A watch that dressed up for dinner . Or down , at the pool . Today ’ s 40mm , base automatic of that original watch costs £ 22,850 more than the new ‘ Twelve ’ - named for its dodecagon-sided bezel and rear lock ring . Our watch is thinner , goes deeper and offers a choice of C1 / BL Grade X1-lumed dials . A polished , brushed and sandblasted case of daylight ( and night time ) robbery ? Do your research .
christopherward . com