FILM FESTIVAL
www.adex.asia
5
the successful protest to shut down The Hump
restaurant in California – which was illegally
selling whale meat. Seeing the power of this
medium, Louie thought, why not take it to an
entirely new level and reach millions of people?
Teaming up with Travis Threlkel of Obscura
Digital, a plan was set in motion to project
threatened species and climate change imagery
on some of the world’s most iconic buildings.”
Initially, there was some concern about
aggravating the authorities by projecting
imagery in public locations, but the messaging
was not designed to incite a public disturbance,
so the police generally did not interfere. For
the biggest projection venues – like the Empire
State Building in New York – full permission was
secured beforehand.
And what about that “pimped-out” Tesla?
Well, if James Bond were to decide to turn
his attentions to bringing environmental
villains to justice, he would surely drive the
modified, technology-packed Tesla Model S
that features in the film. “The Tesla is a fully
electric and incredible work of engineering
unto itself,” enthuses Shawn. “Louie chose
to take it to the next level again, turning it
into a global ambassador for solar-powered
automobiles. Super-cool “gadgets” include:
electroluminescent paint, a high-powered
pop-up projector, and an integrated infrared
camera capable of capturing imagery of carbon
dioxide emissions.”
Above all, when Racing Extinction screens at
the ADEX 2016 Film Festival in Singapore, Shawn
hopes the film inspires individuals to make a
personal contribution to effecting change. “The
power of the film,” asserts Shawn, “is that it
shows that even one passionate person, or a
small group, can make a real difference and
turn the tide on critical issues related to species
extinction and even climate change.” SDOP
FILM FESTIVAL
Racing Extinction
Presented by
Shawn Heinrichs