Scrapbook Notebook Series Scrapbook #3 | Page 20

“Our job has been to turn the project into some kind of reality in terms of making sure that we know exactly what it is going to be, working with architects, getting up to real estate to see early concept designs, finding out what it’s all going to cost and, of course, launching our fund-raising campaign,” says Craig. We’ll be continually showing that illustration has such a dynamic and amazing ability to communicate, and it communicates on so many different levels. Illustrations by Derek Bacon www.illustrationweb.com/derekbacon Flora Craig, Project Director, House of Illustration “ “ What we’ll find inside is something the trustees and staff have discussed at length. Quentin Blake has pledged his entire collection to the HoI, covering a career of over 30 years during which he’s illustrated over 250 books and countless magazine and newspaper pieces. However, until the building has been secured, there are no plans to extend the gallery’s holdings. Blake’s work will be complemented by temporary exhibitions. So the HoI isn’t typecast as a place devoted to Blake, or a gallery of picture book work, the content of these other exhibitions will be crucial. Flora Craig puts forward all kinds of suggestions from shows of the greatest advertising illustrations to iPad apps and on to ways of displaying digital work. “You could see something very historic, looking at somebody whose work has been very influential and who might no longer be with us, against a show of young illustrators from Japan,” she says. “The idea is that we’re constantly exploring the notion of what illustration is.” Even without a home, the HoI is already spreading the word via a vibrant education program, and has held several exhibitions hosted in other galleries. With government cuts looming and the economy still in a pinch, fund-raising is a huge challenge. But the HoI has many top names in its corner. Alongside Quentin Blake, illustrators like Sara Fanelli, Gerald Scarfe, Sir Peter Blake and many more have endorsed it. Meanwhile Joanna Lumley is the president of the House of Illustration Founder’s Club, aiming to raise the £6.5 million needed to turn the proposed site at Kings Cross into a home for illustration. To find out more, or to lend your support, visit www.houseofillustration.org.uk. 131