SCL Marketing and Communications Playbook | Page 2

Welcome to the SCL Marketing and Communications Playbook, your essential guide to the tools, processes, and strategies that drive effective communication and marketing within Student and Campus Life( SCL) at Old Dominion University. This playbook is designed to empower communications and marketing practitioners across SCL with the knowledge and resources needed to amplify our division’ s impact. Inside, you’ ll find guidelines, best practices, howtos, and key processes to support your marketing and communications efforts. Whether you’ re developing content, managing social media, or launching a campaign, this playbook will help you streamline your approach while ensuring consistency and effectiveness. Together, let’ s tell the SCL story in a way that engages, informs, and inspires our students and Monarch community.