Schools Brown School of Business and Leadership | Page 14

STUDENT

Spotlight

A SAMPLING OF COURSES IN
DIGITAL MARKETING
Consumer Behavior
E-Collaboration and Social Networking
Fundamentals of Digital Media

Students in the digital marketing program visited R2Integrated, a Baltimorebased digital marketing firm, and
participated in an experiential exercise
to illustrate what kind of work the students would be doing in this field.

Integrated Marketing Communications
Market Research
Mobile and Responsive Design
Web Design

TYLER CHERIGO
Digital Marketing

“The digital marketing
program at Stevenson is an
exciting route to pursue.
Not only do we get to
explore marketing strategies

Stevenson’s bachelor of science in digital marketing is
designed to meet current and future marketing needs
of employers. As of November 2015, more than 47,000
jobs posted on LinkedIn sought employees who could
leverage mobile devices, social networks, and the Web
to connect customers and clients in local, regional,
and international markets. SU’s digital marketing
degree program teaches students the interdisciplinary
principles of marketing, business information systems,
and visual communication, giving them the skills
to meet the expectations of employers in this highdemand field. Through both classroom instruction
and internship opportunities, students in the digital
marketing major respond to current, real-world digital
marketing scenarios.

DEPARTMENT OF BUSINESS ADMINISTRATION

DIGITAL
MARKETING
Bachelor of Science

but we also learn design
aspects and how to reach
consumers through the
digital environment. Since
technology is growing so
rapidly, it is the future of
business and marketing. The
advanced technical skills we
learn in this program put us
right on track for acquiring
an internship and a career
after graduation.”

Career options for digital marketing majors include:
digital marketing manager; electronic based customer
researcher; electronic customer management; electronic
display advertiser; search engine marketing and
optimization manager; social media manager; viral
marketer; and web marketing, writing, and analytics.

FACULTY
DEBORAH J. LEATHER

Chair and Professor, Business Administration; A.B.,
College of St. Elizabeth; M.L.S., University of Hawaii;
M.B.A., Marymount College of Virginia; D.B.A., The
George Washington University

INTERNSHIPS IN DIGITAL
MARKETING

TERENCE HANNUM

All digital marketing majors are required to participate
in internship experiences at a marketing agency or
other professional organization. Recently, digital
marketing students have completed internships with
the following employers:
• ACI Worldwide Payment Systems
• DAASN Internet Marketing Service
• Digidaze Digital Marketing and Advertising Agency
• Diva by Cindy Haircare Products
• Henry Adams Consulting Engineers
• Jos.