THE DARK KNIGHT RISES
II
Jodie’ s primary tasks have been based on some of the research for the timeline of the social media campaign and a few of the hashtags, including the themes that emerged in relation to the Aurora, Colorado shooting that marred the opening weekend of the film. Her extensive background knowledge of the films and their fan communities has been beneficial to group discussions. Jodie also wrote the research problem and edited the literature review.
Nikita’ s social media exposure has been key to group discussion and development of the case study. She also edited the literature review, revised the introduction, and wrote the first draft of the methodology, the limitations, the company description, and the abstract. Nikita contributed to the discourse analysis by researching all of the tweets for one of the hashtags.
Acknowledgements
To Dr. Sévigny, our professor and guide, for helping us along the way. To Derek Last, our teaching assistant, for providing us with helpful feedback.