Letter to the Editor
TAKE2PR
Toronto, ON, M5J 0A9 November 16, 2012
Ms. Miranda Purves, Editor-in-Chief 1 Mount Pleasant Rd, 8th Floor Toronto, ON, M4Y 2Y5
Dear Miranda Purves,
The International Fashion Festival is coming to Toronto in 2013. Covering this event in Flare Magazine would appeal to fashion fans and Canadian readers in particular. It will be held in the Metro Toronto Convention Centre on August 30, 2013. The work of Joseph Mimran will be showcased through his Joe Fresh fall collection. The show is meant to encompass the multicultural essence of Toronto, as well as serve to diffuse the Joe Fresh line across borders. With its exclusive guest list and widespread reputation in the fashion industry, the IFFT 2013 is a must-see. The guest list includes JCPenney spokesperson Ellen DeGeneres, the VP of JCPenney brand Nick Wooster, and Joseph Mimran who will be available for meet and greet before the show. This event will be hosted by former MuchMusic VJ and current eTalk correspondent, Leah Miller. She will bring a youthful, fun, and professional aspect to the show.
This media kit includes a news release, a backgrounder, a feature article that is appropriate to potentially be used in Flare Magazine, a fact sheet, biographies of the key personnel involved, and photos of the venues, sponsors, and models. With quotes from Joseph Mimran himself, this media kit provides enough information to explain the importance of this fashion festival for the line of Joe Fresh, as well as the audience interest in such a well-known fashion show coming to the city of Toronto.
Thank you for your time and hopefully you agree that, as Canada’ s fashion magazine, Flare Magazine would be the perfect avenue to display this accomplishment of a Canadian designer, fashion line, and fashion festival. Sincerely,
Megan Templeton
Editor-in-Chief, TAKE2PR Magazine
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