School of Business - Page 14

BUSINESS
Course structure
This is a comprehensive course , structured in three equal parts :
Part A . Business and commerce specified study
This will provide you with a broad foundation for your study of business and commerce and expose you to several business disciplines . It will contribute breadth to your knowledge of business and commerce and develop your understanding of multi-disciplinary decision making in organisations . It will also give you the opportunity to learn more about each discipline before finalising your choice of major .
Part B . Business listed major
This will provide you with a focused program of study that will develop your expertise in one discipline area . You will develop , apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of your major area of study .
Part C . Free elective study
This will enable you to further develop your knowledge of your chosen major , or business and commerce more broadly , or study a second business major . Alternatively , you can select units from across the University in which you are eligible to enrol . For students in double degree courses , these elective units are used in fulfilling part of the requirements of the other course .
Units required for specified majors
ACCOUNTANCY Gain the strong technical skills you ’ ll need to work in accounting across public and private sectors .
• Financial accounting 2
• Financial accounting 3
• Management accounting 1
• Management accounting 2
• Accounting information systems
• Assurance and audit services
• Malaysian company law
• Malaysian income tax law .
For the Professional Accounting sequence , you ’ re encouraged to complete the following :
• Corporate finance 1
• Introductory macroeconomics .
BANKING AND FINANCIAL MANAGEMENT The following units are required for the Banking and Finance major :
• Foundations of finance
• Commercial banking and finance
• Corporate finance 1
• Derivatives 1
• Credit analysis and lending management
• Investments and portfolio management .
Choose two of the following units :
• International financial management
• Introductory econometrics
• Modelling in finance
• Corporate treasury and credit management
• Fintech and its impact on global finance and banking .
BUSINESS LAW AND TAXATION Identify and apply common law principles and legislation to support the decision-making processes in a range of business environments .
• Malaysian business law
• Malaysian company law
• Comparative workplace relations law
• Current issues in corporate governance
• Malaysian income tax law
• International trade law
• Conventional and Islamic finance law
• Marketing law
• Independent study .
APPLIED ECONOMICS Explore the principles at the heart of our economy and learn how to apply them in business .
• Introductory macroeconomics
• Macroeconomics policy
• Managerial economics
• Introductory econometrics .
Choose three of the following units :
• Economics of money and banking
• Case studies in international trade
• Business , competition and regulation
• Development economics
• Public sector economics .
Choose one of the following or one unit from above :
• Economics of labour markets
• Trade finance and foreign exchange
• Culture , growth and development
• Environmental and natural resource economics .
ECONOMETRICS AND BUSINESS STATISTICS Develop the skills to analyse social , financial , business and economic data for insights that ’ ll help businesses or governments make informed decisions .
• Introduction to statistical analysis
• Foundations of data analysis and modelling
• Introductory econometrics
• Survey methods and managerial statistics
• Applied econometrics methods
• Principles of forecasting and applications
• Econometrics methods for finance
• Applied time series econometrics .
BUSINESS ANALYTICS Organisations today have access to more customer and competitor data than ever before , but it doesn ’ t mean much without someone who can interpret it . Understanding business statistics gives you the key to unlock meaning in a world full of information .
• Introduction to statistical analysis
• Foundations of data analysis and modelling
• Statistical learning
• Business modelling and analytics methods
• Project management analytics
• Data mining for business
• Applied analytics
• Principles of forecasting and application .
INTERNATIONAL BUSINESS MANAGEMENT Doing business today is a global affair . Gain insight into the economic , political , legal and cultural environment of international businesses .
• International financial management
• International trade law
• Trade finance and foreign exchange
• Case studies in international trade
• International business
• Business strategies in international markets
• International management
• International marketing .
MANAGEMENT Learn to look at an organisation from the outside , and critically evaluate where better management could make a big difference .
• Introduction to management
• Organisational behaviour
• Strategic management .
Choose five of the following units :
• Career development and planning or Managerial communication
• Leadership in Asia
• Leveraging behavioural neuroscience for business impact
• Business strategies in international markets
• Social entrepreneurship
• International business
• Human resource management
• Organisational change and development
• Management information systems
• International management .
STRATEGIC MARKETING Marketing is all about creating and communicating value – and can be the making ( or breaking ) of an organisation . Gain the know-how to help businesses build brands , connect with consumers and stand out in crowded global markets .
• Marketing theory and practice
• Consumer behaviour
• Marketing research methods
• Integrated marketing communication
• Marketing strategy and implementation
• Services marketing
• Strategic branding ( Semester 1 only ).
Choose one of the following units :
• Introduction to social commerce
• Business marketing
• Retail marketing
• International marketing .
12